Social Media Marketing Manager (Contract)

The Sui Foundation exists to support the development, growth and adoption of the Sui network. Sui is the first permissionless Layer 1 blockchain designed from the ground up to enable creators and developers to build unique Web3 experiences from gaming to finance.

The Sui Foundation is committed to three decentralization principles; Embrace transparency and level the playing field, Communicate openly to build a culture of trust, and Engage directly with the community.

Mission

Onboard the next billion users to web3 by supporting the advancement and global adoption of the Sui blockchain. Vision: To create a better world that unlocks opportunities through universal access and individual ownership.

About the Role

Sui Foundation is seeking a Senior Social Media Marketing Manager to own social strategy, content, and channel growth across our platforms. This is a high-visibility, high-impact role: our social channels are among the most important marketing surfaces for the organization, and this person will directly shape how Sui shows up in the world. An ideal candidate is a strategic thinker and skilled executor who can translate complex narratives into compelling, platform-native content, leverage AI tools to move faster, and use data to guide decisions. This person will collaborate closely with leadership and cross-functional partners across partnerships, product, design, and communications.

This is a contract opportunity with an expected full-time workload (approximately 40 hours/week). Compensation is $60–75 USD/hour, depending on experience. Location: This is a remote position open to candidates located in North American time zones, the UK, Europe, and select Middle East countries. Candidates should have at least 4 hours of overlap with Pacific Time (PT).

Key Responsibilities

Social Media Strategy & Channel Ownership

• Own social strategy across Sui Foundation’s platforms, with a primary focus on X/Twitter.
• Manage and grow 5+ brand accounts on X/Twitter, ensuring consistent voice and strategic alignment.
• Set KPIs and benchmarks; own growth, engagement, and conversion outcomes.
• Identify emerging channel opportunities and make data-backed recommendations on platform investment.

Content Strategy & Creation

• Lead social-native content strategy, translating brand narratives, product moments, and campaigns into content that performs.
• Produce and direct high-quality content across formats, with a strong emphasis on video: short-form, livestreams, and serialized content.
• Develop an editorial point of view balancing always-on content with high-impact campaign moments.
• Brief and collaborate with design, motion, and creative partners to bring concepts to life.

AI-Powered Workflows

• Use AI tools to speed up content creation, ideation, research, and publishing.
• Identify and implement AI-driven processes that boost output and efficiency without sacrificing brand integrity.
• Stay current on the AI tooling landscape and bring forward-thinking recommendations to the team.

Performance & Reporting

• Own performance tracking and key results across all organic social channels.
• Translate data into clear insights and report to leadership on a regular cadence.
• Use learnings to iterate on content strategy, creative approach, and posting cadence.

Cross-Functional Collaboration & Stakeholder Communication

• Serve as the social media lead for cross-functional teams, including partnerships, product, design, events, and communications.
• Coordinate with internal and external stakeholders on cohesive narratives and consistent execution.
• Communicate strategy, results, and recommendations clearly to senior leadership.

Community Engagement

• Monitor channels for trends, sentiment, and real-time engagement opportunities.
• Engage independently and respond thoughtfully to strengthen community relationships and brand credibility.

Qualifications

• 8+ years of social media and content marketing experience, with direct ownership of strategy and execution.
• Deep fluency in social-native culture and audiences (bonus: Crypto Twitter/X, builder communities, developer ecosystems).
• Experience with Web3, crypto or emerging technology sectors.
• Demonstrated track record of growing social channels and driving measurable impact.
• Strong editorial instincts translating complex technical and narrative topics into platform-native content.
• Hands-on experience with video content streaming, production, and direction for social platforms.
• Proven ability to leverage AI tools for content creation and workflow optimization.
• Strong analytical skills, comfortable using data to guide strategy and report to leadership.
• Experience managing multiple accounts, balancing high-volume always-on content with campaign priorities.
• Excellent project management and stakeholder management skills; able to drive work forward independently across multiple workstreams.
• Experience briefing and working with designers and creative partners.
• Familiarity with social publishing, scheduling, and listening tools.

Our team is 100% remote and we are hiring for different roles across the world. Here at the Sui Foundation, you’ll be joining a world-class team with tremendous growth potential as we bring the next billion users to web3. If you are an experienced event marketing manager with a passion for delivering world-class events and a track record of success, we invite you to apply for this exciting opportunity.

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.